When approached by the lovely team at CanSurround to make their overview video, we knew that producing a traditional explainer wasn’t right approach. Cancer is a tricky topic due to it’s extremely personal and emotional nature. We felt strongly that the real human experience needed to be conveyed with respect and dignity, not slide whistles and goofy characters. Using the award winning (and breathtaking) video game Journey as inspiration, we produced a peaceful overview that still does a nice job at explaining the benefits of the CanSurround network and app.
Health Care Service