There are tons of new ‘healthy lifestyle’ consumers who are hungry for resources and information. Top health marketers will succeed by providing value to their audiences, demonstrating a sense of empathy, and integrating engaging campaigns into their core business models. Here are 5 examples to inspire and guide you.
Making video content can be one of the best ways for health companies to drive traffic, spread awareness of their mission, humanize their brand, and increase sales. Some health and wellness companies may not be sure of their options, so we wanted to highlight a few ways that health organizations can start using video.
Preparing for the launch of Healthy Films over the past year, we’ve spent, shall we say, an unhealthy amount of time watching videos for the health and wellness industry. And while there’s still plenty of dry, boring content out there, we were pleasantly surprised to find some companies doing video very well indeed. Here, in no particular order, are just 10 of our favorite health care related videos.