5 Video Trends To Consider Right Now

We wanted to share a few video trends we've seen rise in popularity in the last few months. Check out the video above with the transcript below for your reference.

LAURA

Hey - what’s the 411 guys?

ANDREW

Not much, but what are you wearing?

LAURA

What do you mean? These are some sweet new threads I scooped up this past weekend.

ANDREW

That outfit looks a little... dated.


LAURA

Does it? I was watching this old WHAM video and got inspired. Are you saying this isn’t in style anymore?

ANDREW

Actually, that outfit and, chances are, the video you watched are both outdated. Because just like fashion, video trends evolve too.

LAURA

Well, what are the happening trends in video now? Whiteboards are still cool, right?

ANDREW

Glad you asked! Here’s a guide for you to stay on top of all of the latest styles, so your videos won’t end up looking like a blast from the past.

ANDREW

We’ve all met enough Bob’s in our video viewing lives to last a lifetime. Instead of using a typical use case, try something like a metaphor, product teaser, song, something that feels fresh and still gets your point across.

ANDREW

The perfect pipes are a gift, but sometimes going with a voiceover that’s more unique and authentic can give your video more depth and personality. Consider moving away from the voices you’d find in a typical car commercial and towards a voice you’d find in your own neighborhood - flaws and all.

ANDREW

Cel animation demonstrates that, like fashion, history can repeat itself. Cel involves frame-by-frame animation, similar to a movie classic you’d find in the Disney Vault. It’s painstaking work and costs more, but it’s a great way to make your video stand out (at least for now)!

ANDREW

Video is no longer just a "nice to have", it's a “must have”, and is fast becoming part of a company’s long-term marketing strategy. Focus on creating a video roadmap rather than making one-off videos. Video campaigns are about deploying a strategic, cohesive video plan.

ANDREW

Stock music offerings have evolved to give you more than the traditional ukulele or hand claps. But it’s important to explore all the options, new and old, to find that perfect tune. We recommended checking out Music Bed, Marmoset, or License Lab to name a few.

ANDREW

We hope these 5 trends help you stay ahead of the curve, so your videos don’t end up looking like something from a Throwback Thursday.

Is this better?

ANDREW

Uhh...