american society for clinical pathologists

MEMBERSHIP RENEWAL

 

The American Society for Clinical Pathologists was struggling with decreased member renewals and low enrollment. Their membership plans changed and they needed an easy way to explain the new structure as well as remind its members how beneficial membership is. An easy to understand animation explains what’s included with membership at various levels while two customer story videos relate experiences firsthand about the different paths ASCP offers.

 

Client

ASCP

Style

Live Action 

Category

Customer Story 

Length

2:30

CLIENT

ASCP

STYLE

Live Action 

CATEGORY

Customer Story 

LENGTH

2:20

Client

ASCP

Style

Animation

Category

Health Tech

Length

1:00