HOW IT WORKS

BEHIND THE SCENEs: Animation

You’re thinking about starting a project, or maybe you just took the plunge, and are wondering “what should I expect?” Here is a detailed overview of the process that we’ve created to give you a better understanding of how this thing works. For each of the stages we’ve added some basic information like what it is, what it looks like, and how long it takes, so you’ll feel confident at each and every step.

1. CREATIVE BRIEF

What Is It?

The creative brief is a short questionnaire that helps us better understand your business and what you’re looking for in a video. It also helps you think about your business at a high level and determine what is most important to share with viewers.

2. KICK-OFF CALL

What Is It?

During the kick-off call, we’ll discuss the creative brief and make sure that we’re all on the same page as we get the project rolling. We want to make sure that we answer all of your questions, that you know what to expect as we move forward, and that we fully understand your goals for the project.

3. TIMELINE

What Is It?

Unless your project is on a tight timeline with a drop-dead delivery date, we’ll provide you with our standard production timeline. This schedule details how long we need for each step of the project, including revisions. Typically the entire process takes 8-12 weeks. From our experience, the most variable part of the timeline is the number of revisions you request and the time it takes for your team to review and provide feedback. At the start of each new stage, we’ll let you know when you can expect the next deliverable, and the sooner you can get us your feedback, the faster we can get your video done.

4. CONCEPT

What Is It?

The foundation of any great video is a solid concept and a creative, engaging story. Without a solid foundation, the visuals are irrelevant.  Using the Creative Brief as a guide, our team will brainstorm dozens of ideas for the framework for your video. From there, we select only the best and brightest to present to you. After you’ve had the chance to review and digest those ideas, you choose your favorite concept to move forward with.

How Long Does It Typically Take?

2 – 4 days

5. SCRIPT

What Is It?

With hundreds of videos under our belt, we’ll write a script that effectively communicates your message and serves as the narration for the final video. We find that having our outsider’s perspective on your business can be invaluable for producing a simple, effective video.

What Does It Look Like?

Here’s an example of a script from Nuspine

It’s hard to believe,but 80% of us will suffer from back pain at some point in our lives.

And it’s more than just an annoyance.It affects the way you work...the way you play...the way you love.

With the overwhelming amount of information out there, it’s hard for us to know where to start…and whose opinion to trust.

Let Nuspine help you take the first step.

Here’s how it works… Our team of doctors, trainers, and engineers used insights from groundbreaking spine research…and used them as a blueprint to build an 8 week program that reduces back pain.

With the Nuspine system you get videos of the right exercises, educational tips, and a journal system to help you keep track of your progress…all in the convenience of your own home.

It’s so effective, that in a recent group study, Nuspine users experienced an average 60% reduction in back pain related symptoms.

To get started, visit us at Nuspine.com and we’ll take the first step…together.

How Long Does It Typically Take?

2 – 4 days for v1

How Many Revisions Do I Get?

2 rounds

6. STORYBOARD

What Is It?

Once we’ve developed the script, we’ll sketch up a storyboard that details the visuals for the video scene-by-scene. This is where the video really starts to take shape. You’ll see how each scene is designed, the layout, and the progression of the story. We’ll use these storyboards to create illustration assets based on the approved style frames. It will also serve to direct the animator’s motion of those assets.

What Does It Look Like?

Here’s an example of a storyboard from Cansurround:

cansurround_storyboard

How Long Does It Typically Take?

7 – 10 days for v1

How Many Revisions Do I Get?

2 rounds

7. STYLE FRAMES

What Are They?

An explainer video should be unique to your business and accurately reflect your brand. That’s why we create every single video from scratch using custom illustration and design. A style frame is a single, full-color frame that accurately reflects the final aesthetic of your video.  Whether you want something fun, corporate, modern, or otherwise, we’re flexible. We work with some of the most talented designers in the industry and have a nearly limitless ability to create the look you need.

What Does It Look Like?

Here's an example of style frames from Hugs:

hugs_style

How Long Does It Typically Take?

3 – 5 days for v1

How Many Revisions Do I Get?

2 rounds

8. VOICEOVER

What Is It?

If you have an important message to deliver, you want to have the right person delivering it. We let you choose a voice from our curated selection of professional voice talent. If you don’t find something you like, we can always source a custom voice for a small additional fee. Once you’ve made your selection, we’ll send you 2 takes of the script and let you pick your favorite.

How Long Does It Typically Take?

1-2 days for v1

How Many Revisions Do I Get?

1 round of minor adjustments

9. ANIMATION

What Is It?

We collaborate with some of the most talented animators and videographers in the industry. But good work takes time, so this stage is usually the longest. Keep in mind, we’re adding precisely timed motion to each and every scene. Typically the first draft of animation will only have the voiceover. Music and SFX come next!

What Does It Look Like?

Here's an example of animation from Medrio:

How Long Does It Typically Take?

10 – 14 days for v1

How Many Revisions Do I Get?

2 rounds

10. SOUND DESIGN

What Is It?

It’s the little things that count, and when it comes to video, sound design makes all the difference. We select 2-3 song options for you to choose from, and then layer in custom sound effects to make your video shine.

How Long Does It Typically Take?

1 – 2 days for v1

How Many Revisions Do I Get?

2 rounds